One of the hallmarks of a good company is that they are willing to stand behind the items that they sell and their branding, but it can be more difficult when you are offering goods that have been used or are secondhand. The RealReal has found a way to introduce a sense of quality and certainty into the world of consignment shopping. Individuals are able to browse their website with a certain degree of safety because they know that The RealReal has done everything in their power to ensure that they are receiving the real deal. The company is not called The RealReal for no reason, everything that customers are viewing is real luxury items that sellers are trying to part with.
This sense of safety has not gone unnoticed in the public eye, “The RealReal-The Fashion Site That Sells Secondhand Gucci and Louis Vuitton-Wants to Raise a New $100 Million Investment” is a direct result of the intrigue surrounding the new company. While some companies are pushing for new products and innovative techniques, The RealReal is looking for a way to make the fashion industry more sustainable. There are no reason items that have not been worn out should not be reused by other people who would truly appreciate them, especially at a lower price point.
The writer of the article speculates that the new amount of money that CEO Julie Wainwright is looking for is to help facilitate growth and expansion within the fashion industry. The RealReal has already done a good job of creating partnerships with luxury brands, and even bolstering interest in those brands firsthand. People are finding more value in these products because they still sell for such high amounts long after they’ve been purchased, but shoppers are still getting 90% or more of the discount. Only time will be able to tell how the young business, founded in 2011, will thrive within this new sub-brand of the fashion industry. Their extreme amount of success has shown that people want the service and they want the lower price points, so be interesting to see how they do in the future.