There are many different kinds of people in the world. Some taste success the moment they enter a market, some are not just built for the business world and then there are some who would stop at nothing in accomplishing what they had set out to achieve. Richard Liu Qiandong is precisely such a person.
Though today, Richard Liu is the founder, CEO as well as the chairman of one of the largest e-commerce platforms in China, JD.com, it wasn’t always like this. Richard Liu Qiangdong had to work a lot to reach where he is today. He went to college in Beijing. Interestingly, he also started a restaurant of his own while he was still in college but it collapsed.
It was a failure, but that didn’t stop Richard Liu from anything. Most of the graduates from that time used to go abroad for further studies or went to government organizations, but since Richard Liu Qiangdong wasn’t financially stable and he didn’t want to do a regular 9-5 job, he started his own retailer company. He grew up with his grandmother and she was ill so she had to do something to pay for her medical expenses. So he bought a store where he used to sell computer accessories.
Unfortunately, southern China had to face the SARS epidemic and his retail business wasn’t doing well. He had opened 12 computer stores. He sent all the employees of all the stores home along with some noodles and water so they could be at home, safe, while he and all the managers started working on how to solve the problem.
It was then when one of the managers suggested that since customers couldn’t come to their shops, why don’t they start delivering the products to them? Fast forward to 2018, and this e-commerce is worth $60 billion. With over 167,000 employees, JD.com, has the third highest market value.
The reason for the success, according to Richard Liu is that his products are mostly genuine and they don’t cheat with the price. Richard Liu Qiandong wants JD.com to become the top e-commerce platform in the world and he has plans to further expand it in Southeast Asia, Middle East and then finally, Europe and USA.
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