Becoming a success on your own in the clothing industry, where Amazon now controls twenty percent of the market, is no easy feat. However, since launching in 2013, Fabletics has managed to become a multi-million dollar apparel company in just a few short years. Backed by actress Kate Hudson, Fabletics aims to give people affordable workout gear without sacrificing quality, style, or comfort. The workout apparel industry has many high-end brands, but before Fabletics, there were none that offered quality apparel at prices most people could fit into their budget. This one of the reasons that Fabletics had become so popular and gathered a loyal customer base.
Fabletics runs primarily on an online membership subscription service model. However, recently, they have opened physical stores as a way to provide more customer support for their members and for them to learn about the styles and trends that are popular in every community. This allows them to better tailor and provide styles that each community will enjoy. While many companies are having difficulty with their brick and mortar stores, where people will come into their stores to see products in person, but then purchase online when they find them cheaper, Fabletics is using their stores to gain more customers. While thirty to fifty percent of those who enter their stores are already members, another twenty-five percent join while they are in store. They are gaining a larger membership base with their physical stores. When their customers shop in store, the items go into their online shopping cart as well. Then the customer can either purchase in store or buy online at a later time. Fabletics physical stores just give their customers another level of customer service and allows them to get to know what their customers most prefer and want in their clothing.
Fabletics clothing is durable and resists fading even after being washed many times. Their clothes hold their shape and maintain compression, so you are certain to look great and enjoy your clothes after many workouts. When you join Fabletics, you can receive your first outfit at a discount, and then purchase items a la carte for a discount. Then a new outfit, tailored to your lifestyle and exercise preferences, will be sent to you each month for you to pick from. Once you pick one, it will be sent to you for your low monthly fee and shipped for free. If you are not needing a new outfit that month, you may also choose to skip months and you will not be charged.