When your business is suffering from a poor reputation or is threatened with one, there are several ways that you can reduce the negative impact that the negative reputation is leading to.
The first tip for doing so is to review and monitor your online reputation but to avoid getting sucked into the negative reviews and commentary that your business may suffer from. Internet trolls are everywhere and you simply do not want to go down to their level. If you try to fight every negative comment you will sound bitter and defeated. Instead take the high ground when you respond to negative comments and be sure to act professionally and concerned for the well being of your customers.
Concentrate on the value that your business is offering customers rather than trying to fight every claim that they make. Be positive yet confident in the products and services that you are offering your customers. Educate them on why your products and services are of high quality and illustrate your passion for your business.
There is no shame in getting help for your company from a third party consulting firm to manage your online reputation. You were successful in managing your business and may not have the experience to handle the online reputation and website management angles. Consider hiring a firm to make it so that your search results focus on the positive aspects of your business rather than solely on the negative. One such firm that does this is Searchcleanup.com. The benefit of using services of Searchcleanup.com to clean up search results is that your online reputation won’t be controlled by a few negative reviews or disgruntled customers.
Finally, calm down and try not to let it bother you too much. Handling negative reviews and comments are part of the process of being a business owner and you shouldn’t let them frustrate you too much. Consider the feedback that they have but keep in mind you can’t satisfy everyone. Most new customers understand that and take in both the positive and negative when considering who to buy their products from and focus on promoting the positive aspects of your business instead.