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For many years Wikipedia has remained a source of inspiration for the publishing community who are surprised at the effectiveness of a free source to generate knowledge. In a short span of time, Wikipedia has grown into a monster, which is fueled by an ever-hungry army of Wikipedia editors and content writers. However, what makes Wikipedia truly unique is the fact that these hungry content managers are unpaid. Unlike other volunteer organizations, Wikipedia does not actively recruit volunteers. In addition, almost every one of these editors get no compensation or recognition for their volunteer efforts. In fact, these attributes makes Wikipedia unique in the sense that it continues to grow despite the lack of incentives offered to its contributors.

For Stephan Seiler, an economist and associate professor of marketing at Stanford Graduate School of Business, and Aleksi Aaltonen, an assistant professor of information systems at Warwick Business School, finding the source of inspiration was important. Just like researcher before them, both these professionals wanted an answer to the riddle. They wanted to know what makes volunteer create a Wiki page to contribute to the knowledge source.

The result of their research is published in the July 2016 issues of Journal of Management Science, which suggests that regular edits of an article from hundreds of individuals is the cause of Wikipedia’s growth. Since its creation in 2002, over 25 million contributors have created approximately 5 million unique articles. However, the growth of the articles is fueled by active contribution from nearly 80,000 volunteers every month who update a Wikipedia page that already exists.

Despite the small scale of each of the Wiki edits, covering only 37 characters, the frequency of the content overpowers every other contributing factor. As such, 43% of changes were additions compared to only 8%, which were deletions. Thus, the net impact of edits was positive, which resulted in the phenomenal growth. Overall, the study found that without the ability of individuals to carry out small Wikipedia revisions, each article would be 45% shorter. Overall, the researchers recommended that their results are conducive for the development of organizations, which are regularly using Wiki format to share knowledge.

In fact, benefits you get when you make a Wikipedia page has inspired content management organizations including Get Your Wiki to help individuals and corporate clients create their own Wikis. Instead of spending countless hours creating content that generates publicity and interest, agencies like Get Your Wiki can create instant content to increase brand awareness on the Internet. In fact, its army of editors can also build positive reputation in matter of days.

Creating A Professional Online Reputation With Wikipedia
The world today is vastly different than it was a few generations ago. With global society becoming more interconnected and accessible to the masses, information is readily accessible to nearly anyone at almost any given moment in time. The digital age has made it necessary to rethink the way that individuals and organizations brand themselves. Seen as a way to get accurate and timely information to those who would benefit from it the most, Wikipedia has emerged as a cost effective and transparent method to accomplishing just this objective.

When you make a Wiki page and create a strong Wikipedia presence it greatly contributes to digital branding. You can redefine online by highlighting key information that you feel should be communicated to others. As information can be frequently updated, this is a way to continually evolve over time and adapt to change trends within society and the global community. Getting a page online is really quite simple, but keep it secure and constantly updated can be cumbersome. That is why many are now relying on a professional Wikipedia editing service to greatly enhance an online reputation.

One such option is found at Get Your Wiki. No matter what information, product, or services you are trying to communicate to an online audience, having a Wiki page should be viewed as a necessity in today’s digital age. You can update a Wikipedia page on a regular basis, and can be edited from nearly anywhere on the face of the planet. Beyond that, it can be customized to fit a particular brand or motif, so that is beneficial as well. You can hire a Wikipedia writer to add images, add backlinks, and work to make certain that the information contained on the page is accurate and up to date.

There are many ways to digitally market a company or individual today. Many are effective, while others are not. A presence on Wikipedia, however, will virtually guarantee a possible viewership in the millions with relatively little work on your part. Enhance your personal brand and online reputation by deciding what you want to say and then working with someone to create a Wiki page that you can be proud of.