Brazil is known to the world for many amazing sites and attributes to the country. It is not very often you would think of a car manufacturer as being so up and coming. In 1979 Carlos Alberto de Olveira Andrade founded CAOA, a car manufacturing company.
A journalist by the name of Feldman interviewed him in 2012 and asked how he had accomplished so much. Dr. Carlos said that had used the example of the Korean car companies. They at first contracted with other car companies to manufacture cars, then they branched out and designed their own. A few years later he spoke to Carlos Alberto de Oliveira Andrade again. He found that Dr. Carlos decided to not adopt the way of the Korean’s but to do it differently. In his 2012 interview, Feldman mentioned that there had been no greater controversy, in addition to importing and selling cars he has set up a factory in Anapolis and manufactures HR and HD 80 trucks with a license from Hyundai. The factory even assembles older models like the Tucson and ix35.
Carlos Alberto de Oliveira Andrade decided to keep the Chinese as partners while taking over Chey’s operation, and all the while manufacturing his own models in Jacarei and Anapolis. He is now one of the biggest names in Brazil in the auto business industry. He owns the big chains of dealerships, and contracts with different car makers to produce their cars in Brazil.
The CAOA owns dealerships from Ford, Hyundai, and Subaru. They also produce the Tucson, ix35, the new Tucson SUV’s, the HR, and the HD80 trucks. In about 4 decades, they have sold more than one million cars in the Brazilian market.
All in all, Carlos Alberto de Oliveira Andrade is making history with his company CAOA. He learned from other countries techniques and applied his own tactics to make his business work in the best way possible.