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Shea butter is a type of fat that is rich in essential fatty acids as well as vitamins A, D, E and F. It’s almost identical to the natural moisturizers produced by the skin’s sebaceous glands. Harvested from the nuts of the Shea tree found throughout Africa, the ivory-colored Shea butter is used in salves, lotions, and moisturizers. This edible product is also used for cooking and by the chocolate manufacturers. This triglyceride contains linolenic, oleic, palmitic and steric acid that are used in cosmetics, hair and skin conditioners, lotions, shampoos, and other beauty products.

Shea butter many medicinal and health benefits. It can be used to treat arthritis, athlete’s foot, blemishes, burns, eczema, frost bite, insect bites, muscle fatigue, psoriasis, rashes, scars, skin discoloration, stretch marks, sun burn and tumors. Shea butter has antioxidant and anti-inflammatory properties and can provide anti-ageing benefits by keeping the skin well-nourished, radiant, and supple and preventing wrinkles and age lines. It’s also excellent for use on babies’ sensitive, delicate skin and to treat diaper rash. Shea butter is also an effective lip balm and treatment for split ends and dry, brittle hair.

EuGenia Shea is a premium Shea butter brand. The product line was named after Eugenia Akuete, president of the Global Shea Alliance. She learned the secrets of Shea butter from a Ghanaian midwife called Comfort or Grandma Sunshine and passed it on to her children. In Greek Eu-Genia means ‘the origin of goodness’ and the goodness in EuGenia Shea products help keep the skin smooth, moist and supple while helping to remove scars and aid in the regeneration of the skin. There are EuGenia Shea products formulated for everyday use, during pregnancy, or specifically for treating dermatological problems.

The products in the EuGenia Shea collection are made from pure Ghanaian Shea butter, Shea oil and nourishing Baobab Oil which contains vitamins A, D, E and F. EuGenia Shea products also contain the highest quality cold-pressed anti-oxidant rich Moringa oil from the Moringa Oleifera tree that’s native to Ghana. Essential oils like lavender and grapefruit give EuGenia Shea products their divine aroma.

Doe Deere is one of the youngest and most successful fashion and makeup entrepreneurs there are. She is the CEO of Lime Crime, a makeup company that caters to young women and men. She doesn’t care. Her motto is, that everyone aught to be able to express their colorful side regardless of age or gender. She talked once in another interview in Galore magazine about how she talked her mother out of the “I’m too old to wear this or that” kind of thinking. Doe has also been very instrumental in the breaking of typical restrictive rules of color. Like, not wearing bold lipstick with bold eye shadow or wearing stripes with plaids.

In this recent interview for Galore mag, she tells us how she started and provides all sorts of entrepreneurial inspiration. She claims she started as a young child, always creatively playing with color. Looking at Doe, you can tell she’s no stranger to color and she certainly has the guts to show it off. She’s beautiful and a proper bill board for her beliefs. Self-Made magazine has billed her one of the top inspiring entrepreneurs of our time. That’s a tall order. Doe has some crazy stories in fact. She said that in her earliest memory of the makeup macabre, she had a slumber party and the girls were dressed up as witches and were playfully attempting to conjure spirits. She then thought she needed her face to be dark and mysterious so out came the makeup and the party turned into a makeup bash!

Of course she was asked what the worst makeup experience she had and that was actually the spring board of experimentation she used for Lime Crime. She said that frankly she used to post some really bad experimentation for show. But, this allowed her to carve her way out into the spectacular success she is now.

And lastly, why the name Lime Crime? A goofy spontaneous handle become the company that would revolutionize makeup forever. The “crime” is breaking restrictive makeup rules forever and setting gals and guys free to explore their spirits.¬† Check them out on the Lime Crime Facebook, and browse the full selection online at UrbanOutfitters.

The modern world is always changing. This has been particularly true of selling in the last decade. Once only an idea in someone’s head, today the internet is the place to buy and sell many items. Such is particularly true for many beauty products. Today’s customers know they need not make a run to the store in order to get what they want. The know they can begin searching online at any given moment and find just the right lipstick or eyeliner for the occasion they are planning. One person who has seized the moment and rushed to help provide such products is entrepreneur and cosmetics lover Doe Deere.

At Their Service

As she tells Galore Magazine, Deere began to hit the world of cosmetics when she was still very young. She has always loved the chance to put on makeup and assume and entirely new role in life. It was this particular passion that brought her to the world of the internet quite early as well. She quickly realized that there were other people who also shared her passion and wished to be able to buy items that were all about color. For this reason, she began to think about how she could best fulfill this particular niche. The idea for Lime Crime began to form in her head. Acting quickly, she started up her own company. Her idea was that she could use the net to reach out to customers not only in her own backyard but all over the world. This is one of many reasons why Lime Crime took off. In many ways her timing was just right. The internet was starting to grow and take off. She knew she could reach out to fans without the need to open up a brick and mortar business.

Enormous Business Growth

Since that moment online over a decade ago, Deere has been astonished in a way at her own success. From a small idea inside her own head, the business has become one that allows her to be who she is and to bring others inside of her world. She knows that she must continue to provide superior customer service in order to help see her business continue to grow in today’s world. This is why she is always on the lookout for new products that she thinks her consumer base will enjoy having in their own lives.